A closer look
Designing new products based on recycling principles lies within the knowledge base of some convertors, such as Mpact Plastics, who has direct interaction with the decision-makers, also referred to as the brand owners. “Being the facilitators of new packaging developments, the responsibility to guide recycling-friendly packaging is largely in the hands of the converters, such as ourselves”, states Neelin Naidoo, MD of Mpact plastics. Janine Basson, Stakeholder Relations Manager for PETCO, the industry body responsible for fulfilling the South African PET plastic industry’s role of Extended Producer Responsibility, confirms that “Packaging decision makers need to understand how packaging design decisions affect container recyclability, and this must further be recognized and facilitated by convertors in order to be compatible with the broadest range of recycling technologies”.
It is however the brand owners, or decision-makers, who have to take the courageous step to break certain norms and agree to make sustainability a top priority, even when challenged with commercial matters such as iconic shapes, product recognition and costs. At Mpact we believe there is a suitable compromise to ensure that industry and brand needs are met.